Show me the love

This is an interesting video that articulates the breakdown in communication between male and female/advertiser and consumer.

It kept me wondering who actually made it. It begs the issue that we need to think differently about brand advertising and performance advertising.

From a performance aka DR point of view, at the end of the day, if you get the conversions below the target CPO/CPA then most people are happy. Unless, you really care about the brand, then everything matters and you have to plan all your communication to be relevant to your target consumer.

Fortunately, this all possible in 2008.